Clairol Natural Instincts Demi-Permanent, Ammonia-Free Hair Color Get a rush of color and boost of shine. YES, coconut and aloe vera. NO ammonia or added parabens.

Discover your natural way to shine! Clairol Natural Instincts gives you a rush of radiant, natural-looking color you can feel good about. Say "yes" to gentle ingredients like coconut oil and aloe vera and say "no" to ammonia and added parabens. Our no-drip crème formula is designed to feel more like a conditioner, and it's gentle on all hair types and textures. Treat yourself to color that blends away grays, boosts shine, and lasts up to 28 washes.

Highlights
NOW 20 MINUTE PROCESSING TIME
YES, coconut and aloe vera.
NO ammonia or added parabens.
Lasts 28 washes and blends away grays.

Ingredients
Color Cream/Creme Colorante: Aqua/Water/Eau, Propylene Glycol, Ethanolamine, 2-Methoxymethyl-P-Phenylenediamine, Cetearyl Alcohol, Trisodium Ethylenediamine Disuccinate, Resorcinol, 2-Methylresorcinol, Citric Acid, M-Aminophenol, Parfum/Fragrance, Sodium Sulfite, P-Aminophenol, Dicetyl Phosphate, Ascorbic Acid, Ceteth-10 Phosphate, Steareth-200, Xanthan Gum, 2-Methyl-5-Hydroxyethylaminophenol, Sodium Hydroxide, Titanium Dioxide/(Ci 77891), Disodium Edta, 4-Amino-2-Hydroxytoluene, 1-Naphthol, Tocopheryl Acetate. Color Activator/Activateur De Couleur: Aqua/Water/Eau, Paraffinum Liquidum/Mineral Oil/Huile Minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid, Brilliant Shine. Conditioner/Revitalisant Éclat Brillant: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Benzyl Benzoate, Edta, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Bht, Ascorbic Acid, Potassium Sorbate, Sodium Benzoate, Sodium Sulfite.